Apple is hosting an announcement week called Pro and Tell, with the highlight being the first touchscreen MacBook Pro in the company's history. The main event is scheduled for Wednesday, October 28, 2026, in Los Angeles, where Apple will hold a hands-on meeting with journalists. According to macworld, engadget, and 9to5mac, this is the last major product launch of the year.
What the Touchscreen MacBook Pro Will Offer
The new machine is expected to feature an OLED display, Dynamic Island, a lighter build, and thinner bezels. Apple has reportedly modified the hinge to prevent the screen from wobbling when touched (macworld, 9to5mac). Additionally, 9to5mac mentions a redesigned cooling system that aims to improve airflow through the hinge.
Touchscreen MacBook Pro: Price and Name Still Uncertain
The price is estimated to be high. According to Mark Gurman from Bloomberg, cited by 9to5mac, the 14-inch version is expected to start at $2,899, while the 16-inch model will be priced at least $3,399. Macworld estimates the price of the 16-inch model to be around $3,500. There is also speculation about the name: engadget suggests MacBook Ultra, while macworld refers to it as MacBook Pro. Apple has not yet confirmed the official name.
A poll on X showed that less than 30 percent of respondents would be willing to pay more than $3,000 for a touchscreen MacBook Pro (macworld).
Pro and Tell Week: iPad mini, iMac, and M6 MacBook Pro
On Monday, Apple introduced a new iPad mini with an OLED display, A20 Pro chip, and a thinner body, starting at $699. On Tuesday, new M6 iMac and M6 MacBook Pro models were announced, both starting at the same prices as the previous generation: $1,499 and $1,999, respectively. According to macworld, they feature Wi-Fi 7 and Bluetooth 6, and the M6 chip is the first from Apple manufactured using a 2nm process at TSMC. The company also integrated MotionVFX into Final Cut Pro for free as part of the Creator Studio bundle.
No Keynote, Just Press Releases
There will be no traditional keynote; Apple is releasing news through press releases and website updates, according to macworld and engadget. Apple CEO John Ternus posted a video on X showing the Apple logo lit up on a wall, which macworld suggests indicates a major announcement.
9to5mac reminds us that Tim Cook approved the touchscreen MacBook project about four years ago, and Apple reportedly plans to continue selling models without touchscreen displays. For a long time, it was believed that touchscreens did not belong on laptops. Steve Jobs stated in 2010, according to macworld, that touch surfaces do not want to be vertical, controlling them tires the arm after a while, and over time, it becomes ergonomically unbearable.